If they want to hire a Project Manager in London, UK – what are they going to search? Project Manager. Instead, put the most important and most frequently used words in your headline – front and center.Ĭonsider the employer’s perspective. The skills that are repeated most in the job postings that interest you should be used in your LinkedIn headline.ĭon’t “bury the lead” so to speak. You can hack these job postings quantitatively by using word cloud software – choosing the largest words in the word cloud (those used repeatedly in your chosen job postings) to use on your LinkedIn profile. The good news is you can find out what this language is simply by familiarizing yourself with the job descriptions these employers have posted.Īfter reading 20 or more postings for a Senior Scientist, R&D Engineer, Medical Science Liaison, Data Scientist, User Experience Researcher, Clinical Research Associate, Technical Writer, or any other position, you will have a superior understanding of the search terms employers are using for those roles. You have to learn the language that employers for the jobs you want are using because that’s the language they’re typing into LinkedIn Recruiter and other recruitment search engines. In fact, it’s highly possible that the hiring manager or recruiter looking for you doesn’t even know what your specialty skill means. You might be an expert at understanding Net Promoter Scores and other product management metrics, but they’re searching for “branding” or “marketing” or just “product management.” You may know how to do an advanced research technique like HPLC but they’re likely searching for “research experience” or “data analysis” to start. Or, they are searching for the simpler, transferable versions of your specialty skills. In most cases, they’re searching for the basic transferable skills required for the job, not your highly specific specialty skills. They’re trying to find candidates quickly and the search terms they’re using are the simpler versions of the skills you think are so important. Unlike PhDs, most hiring managers and recruiters don’t enjoy doing research. What Industry Gatekeepers Are Looking For In A Candidate Your headline needs to include the information that employers are actually searching on LinkedIn Recruiter, or LinkedIn Talent Insights, or the same LinkedIn that you’re using. The headline is the first text that appears in your LinkedIn profile, and the keywords in this section factor heavily into LinkedIn’s search algorithm.ĭon’t waste that valuable space on academic words that will never appear in an employer’s search. Finally, Isaiah presents the questions your headline needs to answer so you appear on the right searchesįrom This Week’s Show… Why You Need To Have An Industry-Oriented LinkedIn HeadlineĪ lot of PhDs make the mistake of listing “postdoc” or “PhD student” in their headline.Next, Isaiah discloses the terms that industry gatekeepers use when they search for job candidates to interview.First, Isaiah explains why you need to have an industry-oriented LinkedIn headline instead and how adding academic terms to your LinkedIn profile might hinder you chances of getting hired.Here’s a quick rundown of this week’s episode… Join Isaiah as he discusses the importance of the LinkedIn headline and what you need to add to it if you want to appear in searches
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